Call of the Wild

Developing Processes & People

Call of the Wild

How a Retail Leader Built Confidence, Stronger Communication, and a Learning Culture

€13,900

Saved from stock management improvements

“I really enjoyed the process of working with both of my coaches and would highly recommended it to anyone.”

– Steve Wood, manager

CLIENT

Call of the Wild

INDUSTRY

Retail

SERVICE

Lean & Leadership Development

DURATION

30 weeks total over 2 projects

Lean & Leadership Development

Company Overview

Call of the Wild is a well-known Irish outdoor retail brand with stores in Sligo, Westport, and Letterkenny, with a team of 20+ staff at the time. The business prides itself on knowledgeable, passionate customer service.

The Challenge

As the business expanded, the sales leader needed to shift from hands-on firefighting to more strategic leadership. Time pressure made it difficult to plan, delegate, and develop staff. Some experienced team members resisted feedback, and operational demands left little space for leadership growth.

Our Approach

• Delivered regular 1:1 coaching focused on leadership confidence, communication, and decision-making
• Introduced Radical Candor and SBI feedback models
• Practised real scenarios involving customer issues and team dynamics
• Built planning habits using small, quick actions
• Facilitated a joint session with the store manager to align expectations and future growth opportunities

The Outcome

• Greater confidence handling challenging situations
• More autonomy within the team
• Clearer, more effective feedback conversations
• Improved time management through quick-win planning
• A stronger culture of accountability and learning
• Improved alignment between leaders in preparation for expansion